About 86% of buyers say that they're far more likely to make a second purchase with a company that provides good customer service.

There are plenty of elements to customer service, but building a relationship is one of the most important. Name tags may seem insignificant, but they're an invaluable tool that can form the foundation of a bond between customers and businesses. An employee name badge can prove incredibly useful, but what do you really know about them?

In this guide, we'll explore some of the main types to assist you when deciding on how you want to showcase your brand’s unique personality and build solid foundations with customers. Keep reading for more.

Text and Logo Badges

Simple and straight to the point, this is what most people are picturing when thinking of name badges. If you don't want to mess around with any extras, this would be the standard name badge perfect for you!

You can still customise these using a range of finishes and different materials. To add that “premium” appearance, you can add acrylic doming, which offers some extra protection so the badges will last longer and gives the badges that extra glossy shine that is sure to dazzle. This acrylic is even UV-resistant, making domed badges less prone to fading.

This type of badge is ideal for customer-facing businesses that want to keep things sleek and professional. You can include names and/or job titles and choose from various attachment types.

Custom Shape Badges

Here is something for those who dare to broadcast their brand’s unique voice. A custom-cut badge that you can tailor to any shape or size!

The most common way to do it is having your logo extruding from a standard name badge rectangle, creating a shape that is unique to your brand and keeps you memorable with everyone who sees your staff. These have all the same options available as regular badges, making them a fantastic way to add that personalised brand feeling without compromising on quality.

Reusable Name Badges

Need some badges that you can easily interchange between temporary staff or conference attendees? The range of reusable name badges is suited exactly to your needs! With a multitude of styles and options to choose from, you are sure to find something that fits your style.

For the more sturdy look, we have curved reusable badges with available inserts. You can order printed inserts or simply write names onto blank ones.

For something down the same domain, there are also interchangeable window badges that take a slip of paper from an easy printable template. These are simple to change over anytime and you will always have a nice sleek look no matter how many times the badge changes hands!

There are even Clip-on Window badges that take this concept to a whole new level with novelty “clip-on” technology. This allows for the insert of your logo to accept multiple names that can be easily interchanged at any time.

We also have reusable badges that are printed without names. You can write directly onto these with a marker, or you can use a label printer if you want to ensure the badges are clear and professional. We even have chalkboard and dry-erase reusable name badges if you prefer.

The customisation options vary between these different types, so it's worth looking at each of them to determine which would be most suitable for your needs.

Finding the Right Employee Name Tag

With so many options available, it may not be easy to find the perfect employee name tag. Consider what you need it for and how you want to present your brand to your customers to help you make the best choice.

At Full Colour Badges, we have a wide section of customisable name badges to choose from. Take a look at our Name Badges page to see what we have available.